Day one on my journey to become an active member of the blogging community. You would think that as a writer (copywriter – see portfolio at bobbihelms.com) I would dive head first into the blogosphere with a smile on my face and a brilliant idea to share in my head.
Uh-uh. Nope. No way. Just isn’t happening.
While I’m sure someone with a lot of medical training and a hefty hourly fee would love to try to figure out why, I prefer to mull over the reasons with a nice glass (or three) of wine.
Possible Excuse #1 – I write for a living. People pay me to put together words that are witty and winning…powerful and moving. So now I should do it for free? Would David Olgilvy blog? (Okay – forget that one. First of all I am NOT David Olgilvy. Second – he could pay someone to blog for him.)
Possible Excuse #2 – I could pay someone to blog for me. This is like when I sit in the middle of my dusty house and think, “why should I clean the house/floor/bathroom when I could PAY someone to do?” But then I realize that that is just me being really, really lazy and by the time I call someone and put money aside I could have the damn house clean and shiny. (Although I do have someone else do it occasionally. To me, it’s more indulgent that getting a mani-pedi.)
Possible Excuse #3 – Don’t know what to write about. Hmmmm. No. My life is a comedy/drama and I play a starring role. Plenty to write about there. Just have to do it (and hopefully without offending/embarrassing those I love.)
Possible Excuse #4 – It’s too cold out. It’s raining. I’m tired. I’m too busy. (Oh wait, no. Those are excuses why I don’t exercise.)
Okay, enough of the reasons why I DON’T blog. How about why I should?
Reason To Blog #1 – spread the word about my jewelry and my shops on Etsy and Artfire. Even one more new visitor would make it worthwhile. (And it’s free – unlike other forms of advertising or marketing).
Reason To Blog #2 – gets you moved up in the Google rankings. Now, to be honest, I don’t fully understand all this hocus-pocus, mumbo-jumbo that equates to getting a higher ranking in an organic search, But I’m told it really does help you be discovered by more people looking for whatever it is you are selling. That’s a good thing.
Reason To Blog #3 – I am related to one of the world’s best bloggers (IMHO). My cousin (once removed? Second?) Amy Sue Nathan (www.amysuenathan.com). She gives me great advice, helpful hints and a hearty shove in the right direction. She is a resource I need to use more.
Reason To Blog #4 – I can do this. I know I can. I can talk about my work. I can introduce people to some very talented artisans I’ve become friends with. I can tell the world once and for all that my dogs may be a little fluffy, but they are not fat.
Anyway….look at that. First blog post done. The question is – what do I do for an encore?