Recipe For Success: Selling Handmade Online & Off

BEGIN WITH SOMETHING YOU REALLY LOVE MAKING….

Someone commented to me the other day, “wow! you sure are doing well selling your jewelry.” And I had to agree with them. While I’ve been selling pretty regularly to family, friends and neighbors, I’ve been slowly cultivating an online group of customers as well. And while getting paid for what you like doing is terrific – the fact that many  customers are repeat buyers means every bit as much to me. (Cue the Sally Field Oscar tape, “You like me. You really, really like me”)

ADD IN SOME RESEARCH TO SEE WHAT EVERYONE ELSE IS DOING…

I checked out tons of online jewelry shops in Etsy and Artfire and the like. And created a niche for myself. It wasn’t that my technique was so outstanding…I learned from others, and others will learn from me. But I always felt I had a somewhat quirky way of combining colors, patterns and shapes that helped to make my bracelets, pendants and earrings stand out.

BLEND IN A HEFTY HELPING OF PATIENCE

Amalfi Coast Sea Glass Pendant

I began making jewelry last July. Opened an Etsy shop. And waited… and waited…and (well, you get the picture.) My first online sale came in September – to someone in Australia. I don’t know what got me more excited – the sale, or the fact that I sold something to someone in Australia. I started reading blogs, forum posts, Etsy seller tips and more to see what more I should be doing to encourage online sales. It was pretty slow going there until I hit October and November, when sales online and offline really started picking up.

THROW IN A HANDFUL OF MONEY

I decided to spend some money on advertising and marketing. I joined Artfire, and later, Zibbet. I took the Pro package at Artfire – giving it a test through the holiday season. I went with the freebie package on Zibbet. I tried FB ads, blog advertising, a few freebie websites, and I took some ads on StumbleUpon and Craftcult. I bought showcases on Etsy, and renewed my items on a fairly regular basis. I started a blog (free) and a FB page just for fat dog beads.

STIR CONSTANTLY...

Honeysuckle Rose Pink One Of A Kind Lampwork Bead Bracelet

Honeysuckle Rose Pink Bracelet by fat dog beads

I realized that even though making and selling jewelry was my hobby, I would need to devote more time to it to get it up and running smoothly. I checked my analytics everyday, as well as other stats. I realized that some things worked WAY better than other things. One thing that really helped (and still does) is having a presence in the Etsy/Artfire community forums and BNR’s. (See one of my earlier posts for explanation of the BNR’s). I began making connections with other Etsy and Artfire sellers – terrific, friendly, helpful people. We are often each other’s customers – a nice turn-of-events.

AND VOILA!

I’ve had over 70 sales on Etsy; 2 on Artfire; and countless numbers offline. But a majority of my offline sales use my Etsy shop to browse for their purchases. They also connect with me via my FB page. I make sure to update that very regularly.

What didn’t work for me: Zibbet, FB ads, Stumble Upon, and blog advertising. Not convinced Artfire is for me. I believe you have to put a lot of effort into sites like Etsy and Artfire – and I don’t have time for both. (need time for the job-that-pays-the-bills). i

What worked for me: Etsy showcases (they got me exposure when I needed it. Though I’ve stopped them because of the price.), Craftcult ads – yes, they can be pricey, but whenever I was on Craftcult, my numbers shot WAY up. It was no coincidence. Being in the Etsy forums/treasuries/BNRs on a daily basis.

And now….a recipe you can really sink your teeth into:

From my daughter Erin. This appetizer recipe is a crowd-pleaser. And couldn’t be simpler. Enjoy!

1 lb hot italian sausage (preferrably patties without casing – otherwise, you have to take the casing off before cooking.)
1 bar of cream cheese (not fat free)
1 can of Rotel diced tomatoes and green chilies

Brown the sausage, then add the cream cheese and rotel. Stir well. reheat in the microwave or oven. Serve with Fritos scoop chips.

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