New Year New Attitude: The Bad Blogger Chronicles

Let’s face it. (Okay, let ME face it.) I am not a good blogger. I even have more excuses not to blog than to exercise. (Oh – like you don’t have a few of them yourself!)…so I decided to turn over a new leaf for the new year and call it like I see it. I am the poster child for bad bloggers.

basset hound puppy with bandaged paw

Good Reason For Not Blogging...

This is especially true when you consider that I am a freelance copywriter…I WRITE FOR A LIVING! But I guess it’s like the restaurant chef who eats junk food at home. You know what you SHOULD do. You know you CAN do it. You just don’t.

Being a more consistent blogger is on my To Do list this year. Here are some others, that any  one who works with crafts/jewelry  should take note of. (My etsy buddies – I’m talking to YOU!)

After the holidays, the sloooooow selling season begins. Here’s what I plan to do with all the time I won’t be selling my jewelry on etsy or artfire.

I bought a loose-leaf binder. 

Cataloguing My Supply Purchases

Sample Page From My New Bin

Why? Because I am determined to keep better track of what i spend on supplies to more accurately price my jewelry. At any given time, I may have 2,000 – 3,000 beads. And while I have a good idea of which ones I spent the most on, I don’t know them all. This year, I started documenting my beads.On a blank piece of paper,  I photograph the beads, the receipt and the business card of the shop I bought them from. (Which also helps when I want to order more of a certain kind of bead.)

• I am working on increasing my supply of FREE GIFTS that go along with purchases to repeat buyers or those who spend a certain amount.

I have one large plastic container of what I call “cheap beads.” Now, they are not all inexpensive beads. But for one reason or another, I don’t like to use them much. I know I could separate them out and sell them as “detash” on etsy (great actually for BNR or BNS’s)…but also use them to make simple pendants…or cell phone charms…or the like. They make pretty decent giveaway gifts.

I am determined to print out all the email/blog/internet tips, articles, tutorials etc that I have been amassing on my laptop.

If I print it out, chances are it will get read (one of these days….) I have also stopped ordering new books/magazine until I’ve had a chance to read the many (many!) I have sitting on a shelve in my office. One thing I have started doing is having sticky post-it tabs with me when I do read a magazine/book. That way I can bookmark anything I want to try/read again.

I bought a blank notebook.  

New Geometric Earrings - Work In Progress

Work In Progress - New Geometric Earrings

I started sketching some jewelry ideas. I will also attach any cool things that may inspire my jewelry designs – color combinations, other jewelry, architectural details, etc. I’ve even started marking measurements down of new geometric earrings I’m playing around with. It’s one thing to make something once. They key is to be able to make it again.

Anyway….that’s it for the BBC (Bad Blogger Chronicles) this time. Who knows when my next blog will appear?????

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What’s In The Mail Today?

I love email. I love it on my laptop, my iPad and my iPhone. I check for – read – and reply to – email for at least 15 hours a day. Or more. But for all of its convenience and speed, it’ll never match snail mail when it comes to deliveries.

Who doesn’t like getting something in the mail? (Okay, except for bills and/or political and/or garbage mail.) It used to be that the mail that was delivered to my house was pretty ordinary – aforementioned bills/political/garbage – plus the occasional invitation or magazine or thank you note. (Note to everyone: email thank you notes DO NOT replace real, honest-to-goodness handwritten thank you notes.)

But ever since I started making jewelry – almost every mail delivery is worthy of a “woo-hoo!” Anyone who does anything with crafts on a fairly regular basis buys a lot of stuff. Stuff they need. Stuff they might need. Stuff that is on sale and too good to pass up. Other people’s stuff that you may be able to use. Someday. Maybe.

I tend to buy a lot of jewelry stuff from people who sell on Etsy and Artfire and even on ebay. Stuff from all other the world. Which is another fun thing – looking at the packages to see where they came from. (And, because I buy a lot of stuff, I tend to forget where and from whom I’ve bought that stuff.)

California lampwork beads received in the mail today

Pink beads from CA ...in the mail today

In today’s mail…a bead shipment from one of my favorite lampwork artisans in California. This was a big shipment – a double batch of beads. (I was in a PINK mood…and she had just posted a lot of pink beads.) Plus, being the wonderful seller that she is, my California bead maker included a freebie surprise bead. How much fun is that!

I also received a set of cool orange-y topaz beads from another favorite bead maker.

And I received two typewriter key pendants from an etsy seller. (These definitely fall  into the category “Maybe I’ll use them in the future” or “Not quite sure what to do with them now…but definitely some possibilities there.” Bought these on a BNR. See my previous post entitled Assorted Little Secrets I Learned As An Etsy Seller.

Orange beads

Orangey Topaz Beads from NY

Now, I must admit that I also love getting “real” mail more ever since I started work as a freelance writer, and owner of my own little ad agency. Because sometimes real mail means real money – as in checks from clients.

So you can see why my heart beats a little faster and my pulse races a bit when my three dogs start their woofing frenzy as the mailman puts stuff in my mailbox. It’s the highlight of their day…..and mine.

Typewriter Key Pendants

Typewriter Key Pendants...what to do with these?

Oh – and the last photo? That’s the book I ordered, and received in the mail, several days ago. Opened it. Unwrapped it. Haven’t even opened it up yet. Guess not all mail is as exciting as others.

Walk Off The Weight Book - also in the mail

This Book Came In The Mail....days ago....

Recipe For Success: Selling Handmade Online & Off

BEGIN WITH SOMETHING YOU REALLY LOVE MAKING….

Someone commented to me the other day, “wow! you sure are doing well selling your jewelry.” And I had to agree with them. While I’ve been selling pretty regularly to family, friends and neighbors, I’ve been slowly cultivating an online group of customers as well. And while getting paid for what you like doing is terrific – the fact that many  customers are repeat buyers means every bit as much to me. (Cue the Sally Field Oscar tape, “You like me. You really, really like me”)

ADD IN SOME RESEARCH TO SEE WHAT EVERYONE ELSE IS DOING…

I checked out tons of online jewelry shops in Etsy and Artfire and the like. And created a niche for myself. It wasn’t that my technique was so outstanding…I learned from others, and others will learn from me. But I always felt I had a somewhat quirky way of combining colors, patterns and shapes that helped to make my bracelets, pendants and earrings stand out.

BLEND IN A HEFTY HELPING OF PATIENCE

Amalfi Coast Sea Glass Pendant

I began making jewelry last July. Opened an Etsy shop. And waited… and waited…and (well, you get the picture.) My first online sale came in September – to someone in Australia. I don’t know what got me more excited – the sale, or the fact that I sold something to someone in Australia. I started reading blogs, forum posts, Etsy seller tips and more to see what more I should be doing to encourage online sales. It was pretty slow going there until I hit October and November, when sales online and offline really started picking up.

THROW IN A HANDFUL OF MONEY

I decided to spend some money on advertising and marketing. I joined Artfire, and later, Zibbet. I took the Pro package at Artfire – giving it a test through the holiday season. I went with the freebie package on Zibbet. I tried FB ads, blog advertising, a few freebie websites, and I took some ads on StumbleUpon and Craftcult. I bought showcases on Etsy, and renewed my items on a fairly regular basis. I started a blog (free) and a FB page just for fat dog beads.

STIR CONSTANTLY...

Honeysuckle Rose Pink One Of A Kind Lampwork Bead Bracelet

Honeysuckle Rose Pink Bracelet by fat dog beads

I realized that even though making and selling jewelry was my hobby, I would need to devote more time to it to get it up and running smoothly. I checked my analytics everyday, as well as other stats. I realized that some things worked WAY better than other things. One thing that really helped (and still does) is having a presence in the Etsy/Artfire community forums and BNR’s. (See one of my earlier posts for explanation of the BNR’s). I began making connections with other Etsy and Artfire sellers – terrific, friendly, helpful people. We are often each other’s customers – a nice turn-of-events.

AND VOILA!

I’ve had over 70 sales on Etsy; 2 on Artfire; and countless numbers offline. But a majority of my offline sales use my Etsy shop to browse for their purchases. They also connect with me via my FB page. I make sure to update that very regularly.

What didn’t work for me: Zibbet, FB ads, Stumble Upon, and blog advertising. Not convinced Artfire is for me. I believe you have to put a lot of effort into sites like Etsy and Artfire – and I don’t have time for both. (need time for the job-that-pays-the-bills). i

What worked for me: Etsy showcases (they got me exposure when I needed it. Though I’ve stopped them because of the price.), Craftcult ads – yes, they can be pricey, but whenever I was on Craftcult, my numbers shot WAY up. It was no coincidence. Being in the Etsy forums/treasuries/BNRs on a daily basis.

And now….a recipe you can really sink your teeth into:

From my daughter Erin. This appetizer recipe is a crowd-pleaser. And couldn’t be simpler. Enjoy!

1 lb hot italian sausage (preferrably patties without casing – otherwise, you have to take the casing off before cooking.)
1 bar of cream cheese (not fat free)
1 can of Rotel diced tomatoes and green chilies

Brown the sausage, then add the cream cheese and rotel. Stir well. reheat in the microwave or oven. Serve with Fritos scoop chips.

Assorted Little Secrets I Learned As An Etsy Seller

Lilac & Lavender Flower Focal Bead Argentinium Sterling Silver Bracelet

Perfect for Spring: Lilac & Lavender Bracelet

Whew! If i thought that writing a blog (three in a row, this one is…woo-ooh) was going to get easier as it went along….uh….NO! Seems I wrote a thoroughly entertaining little blog post and sent links to everyone I have ever known (and lots of strangers on Twitter) and then went to edit something. Big mistake. Pushed TRASH instead of save and thus the heartache began. Again.
So….I will try to resurrect those wonderfully witty words and helpful hints and how-tos that I wrote before.
I had intended to post a terrific Q & A that I call “So Just How Do You Make A Lampwork Bead Anyway?” I’ve interviewed a fabulously talented lampwork artist (read: pick her brain). But alas (insert SIGH here), I didn’t get to it in time.
So instead of that being blog post #3, it will be blog post # 4 or 5 or even 6. (At which time I hope to have a much better title than “So Just How Do You Make A Lampwork Bead Anyway?”
Instead – a few things I’ve learned as an etsy seller that are good for etsy buyers as well.
(1) Never Ever Leave Negative (or even Neutral) Feedback for someone without first trying to contact them to work out the problem. As an etsy seller, I take feedback very personally. If I did/said/shipped something incorrectly, I want to know about it. And I want to make it right. If you try to contact the seller and don’t get an answer, or you don’t get a satisfactory answer (one that should be fair to both parties), then go ahead and leave your feedback.

(2) If you sell supplies, you need to be frequenting the BNR’s.
BNRs are a nifty form of member-curated treasury in which you buy something from a featured shop…and you then replace that shop with something from your shop. There are several different types of BNRs, but most run this way. First, read the rules on the first page of the BNR. They’ll tell you what the minimum buy-in is, and that you should ask the curator first before purchasing. You “ask” by posting in CAPITAL LETTERS the name of the shop you want to purchase from. You need not purchase the featured item. Anything in the shop is fine, as long as it meets the minimum buy-in before shipping. So why should suppliers buy into a BNR? Because 99.99% of the people “playing” there are crafters. And all of them need supplies. For the crafters, it’s a lot easier to justify the purchase of some supplies they need that a piece of finished jewelry, a piece of pottery or a pocketbook. Supplies also cost less, generally, than finished crafts.
So what if you’re not an etsy seller, or supplier? BNRs are still terrific for buyers. Almost all the featured sellers offer discounts for the BNRs they are in. It could be 10, 20 30% of more off certain items. Or free shipping. Or buy 2, get the 3rd free. Whatever – there are some terrific deals to be found there.

You’ll also be introduced to a community of really caring, fun people. Give it a try. You’ll be hooked – guaranteed.
Looking for more tips? Stay tuned. That’s post #4…..next week. (And yes, I promised. No more numbering posts….)