Like a lot of you out there, I wear more than one hat these days. First, I am a freelance copywriter – with my own itty bitty ad agency. And second, I make and sell my own jewelry. In both cases, I’ve found business cards to be an invaluable marketing tool.
You can do so much with them. And I probably have only just tapped the surface of possibilities. The most important thing to keep in mind is that there are two sides to every card – you need to use both of them (in most cases).
Here’s some examples of what I do with my business cards:
For bh creative (copywriting/ad agency)
I spent a little bit more money and printed them with Moo.com. Why? Because they are much higher quality than your standard cards (i.e. free or cheap ones). You can order them with rounded corners and either a matte or glossy finish. But the key to the Moo cards, is that you can have up to 50 different images on 100 cards (for a cost of about $20 plus shipping).
What I did with my Moo cards: I took 7 or 8 client testimonials – and put a different one, reversed out of a different color, on the front of the card (with my mandatory contact info on the back). I could just have easily put different samples of my work on the front. And voila – you have a mini-portable portfolio.
When I am networking, I make a spray of my cards – each a different bold color with a testimonial on the back- and invite people to pick their favorite color.
You could also imprint different cards with your business philosophy…parts of your resume (if you’re looking for a job), or more. Consider these business cards your 30-second elevator speech.
For fat dog beads (jewelry company)
I have a lot of different (mostly very, very low cost) business cards for fat dog beads. First, I do have a set of moo cards – each with a different beautiful photo of different pieces of my jewelry. These really catch the eye at craft shows. I also have a collection of “mini Moo” cards which measure about 1″ x 2 7/8″ – but can also be customized with different photos on each card. These cards I may toss in with a package I am sending…or used at craft shows as well.
But it’s the no or low cost cards that I really go to town with.
One, is a “thank you” card with a code on it for Free Shipping for their next fat dog beads order. (These go to my etsy.com customers). Another is printed in a way that I can fold it in half, punch two holes in it and hang earrings from it on one of my displays.
Yet another is very brightly colored and has room for me to also punch holes in it and use it hold a pair of earrings I am mailing out.
I have a “free” card (which has a small line or two advertising the company I got it from) which I offer a 20% discount code on. These I typically hand out when I somewhere where someone admires the jewelry I’m wearing. Of course, all these cards have my contact info and links to my website, online selling venues (etsy and art fire) and my facebook page.
I’m sure there are some more great ideas out there for using business cards. Feel free to post here!