A few things you need to know before we start: ( #1)I have the attention span of a flea. (#2) I am easily amused – but as stated in #1, I constantly need NEWER! BRIGHTER! FUNNIER! MORE AMAZING things to keep me amused. (#3) I am very curious (keep #1 in mind here). (#4) When I do something, I want it done right…or even better than right.
Which leads me to the art and science of making and selling handmade goods. In my case, it’s jewelry. I totally get the “practice makes perfect” thing. I spend countless hours doing and redoing and redoing again to make the piece of jewelry I’m working on different, and better, than the rest. No problem there.
But the marketing/selling aspect of the business? Hmmm. Not doing so well there. Don’t get me wrong – my jewelry sells. And I’m thrilled with the number of repeat customers I get. But in order to really ramp up my marketing efforts, I need to understand and use social media in ways that are totally new to me. There is so much I need to learn. So, I’m doing what a lot of sellers on Etsy and Artfire are doing. I’m clicking and printing and saving and subscribing to every thing I possibly can that has to do with internet marketing, SEO and the like.
Trouble is, I am spending so much time gathering the info, that I have no time to actually READ and FOLLOW the advice in all those emails, web pages, guides and blogs. Does anyone else have this problem?
Lately, I’ve decided to open and “scan” the material to see if it’s save-worthy. (For example – I now do this with the daily emails from Handmade Spark.). If it’s worth keeping, I will print it out to save for later. If not, it goes out with the trash.
So, that’s it. I’m done. No more. I am going to stop some of the things I’ve subscribed to that come too often. (Every day? Do I really need to be reading stuff from you every day?) I am NOT going to download anything new until I’ve read/scanned/trashed all the stuff I’ve already downloaded. I am going into voluntary info withdrawal.
Should I approach you and ask for some SEO tips…or some new networking websites…just walk away. We’ll all be better for it.