Icy Aqua Seafoam Coiled Earrings

Bad Blogger Chronicles: Tophatter Tips For Etsy Sellers

I admit it: I am semi-addicted to Tophatter. For those who don’t know what this is – Tophatter is an online auction site in real time. You bid against other potential buyers while interacting with everyone in auction room. Tophatter is found here: tophatter.com

It is growing so quickly, that sellers, for the most part, cannot even list their items in the regular auctions. So, for those “newbies” from etsy – or anyone – here is some info to help you decide if Tophatter is worth it for you.

ON ETSY:

– list an item for $.20

– pay 3.5% of price on each sale

– pay Paypal fee (if you use it)  2.9% transaction fee on the total sale amount plus a $0.30 fee per transaction

ON TOPHATTER:

– pay 10% of sales price, minimum of $1.00 per sale.

– pay Paypal fee (if you use it)  2.9% transaction fee on the total sale amount plus a $0.30 fee per transaction

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ON ETSY:

I typically sell a few items a month.

ON TOPHATTER:

I can sell a few items A DAY.

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ON ETSY:

I get the price I ask for (and sometimes discount a bit with coupons/sales)

ON TOPHATTER:

It’s a crap shoot. Some items sell for almost full price. Others go for a song – maybe a few dollars.

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Tips for Etsy sellers on Tophatter: 

Icy Aqua Seafoam Coiled Earrings

Icy Aqua Seafoam Coiled Earrings

• When you sign up for a user name, include your etsy url in your name.

That way – people can go directly to your shop to learn more about you and your items.

• There are so many sellers, you can’t get into the auctions beforehand. You have to play the

Standby game. Here’s how it works. Exactly one hour prior to the auction start, enter the auction room.

On the right of your screen, you’ll see UPCOMING  and next to it STANDBY  (note: these WILL NOT be visible until one hour prior to auction start). At the bottom of the page, you’ll see ADD TO STANDBY ITEMS. Click on this. It will then take you through the steps of adding one of your items to standby.

Here’s the deal: your item will not be advanced into the regular auction unless someone clicks on it and agrees to pay the minimum payment.

Which brings us to the next tip:

Keep your minimum payment as low as possible. I know it’s hard to list a $30 item for $1.00. And yes, you could get burned and have to sell it for $1.00. But if you set your minimum too high, no one will advance it. And that means no chance of a sale.

• In crowded categories, like Jewelry, Standby closes quickly. So you MUST try to list your item as close to the one-hour-before-opening as possible.

Before you even think of listing an item, sit in on a few auctions. Before I list an item in standby, I check to see what kind of jewelry isn’t listed that much (i.e. earrings, pendants, bracelets, etc)

• There are some very specific auction categories you may want to list in, depending upon your items.

• There are a few general auction categories that anyone can list in (Daily Bazaar, Early Bird Bazaar, Night Owl Bazaar, Boutique (must have 10 items sold, and have a $20 minimum for this one).

• Tophatter is on PST. So their “earlybird auction” is at 9am EST.

• Chat in the auction room. People are very nice, and it helps to be there when your item is up to answer any questions.

• Some sellers will throw in freebies/extras as the bidding progresses to encourage more bidding.

• You need an invite to participate at Tophatter. I have 97 left – let me know if you need one.

Bottom line? I am selling a lot of items that have been sitting in my workshop for a while. Making some money – though not alway a lot. I have noticed that supplies (destash) of any kind sells really, really well. Put some of my focal beads up and the sold very well.

Not all of your items will do well on Tophatter. For the most part, people are looking for a bargain. Try to put up something that’s different from what is being offered. You have to experiment to see what does/doesn’t sell. But one thing’s for sure – it’s a blast….and a real rush when the bidding gets hot and heavy on one of your items. Instant gratification!

Any questions – let me know.

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Recipe For Success: Selling Handmade Online & Off

BEGIN WITH SOMETHING YOU REALLY LOVE MAKING….

Someone commented to me the other day, “wow! you sure are doing well selling your jewelry.” And I had to agree with them. While I’ve been selling pretty regularly to family, friends and neighbors, I’ve been slowly cultivating an online group of customers as well. And while getting paid for what you like doing is terrific – the fact that many  customers are repeat buyers means every bit as much to me. (Cue the Sally Field Oscar tape, “You like me. You really, really like me”)

ADD IN SOME RESEARCH TO SEE WHAT EVERYONE ELSE IS DOING…

I checked out tons of online jewelry shops in Etsy and Artfire and the like. And created a niche for myself. It wasn’t that my technique was so outstanding…I learned from others, and others will learn from me. But I always felt I had a somewhat quirky way of combining colors, patterns and shapes that helped to make my bracelets, pendants and earrings stand out.

BLEND IN A HEFTY HELPING OF PATIENCE

Amalfi Coast Sea Glass Pendant

I began making jewelry last July. Opened an Etsy shop. And waited… and waited…and (well, you get the picture.) My first online sale came in September – to someone in Australia. I don’t know what got me more excited – the sale, or the fact that I sold something to someone in Australia. I started reading blogs, forum posts, Etsy seller tips and more to see what more I should be doing to encourage online sales. It was pretty slow going there until I hit October and November, when sales online and offline really started picking up.

THROW IN A HANDFUL OF MONEY

I decided to spend some money on advertising and marketing. I joined Artfire, and later, Zibbet. I took the Pro package at Artfire – giving it a test through the holiday season. I went with the freebie package on Zibbet. I tried FB ads, blog advertising, a few freebie websites, and I took some ads on StumbleUpon and Craftcult. I bought showcases on Etsy, and renewed my items on a fairly regular basis. I started a blog (free) and a FB page just for fat dog beads.

STIR CONSTANTLY...

Honeysuckle Rose Pink One Of A Kind Lampwork Bead Bracelet

Honeysuckle Rose Pink Bracelet by fat dog beads

I realized that even though making and selling jewelry was my hobby, I would need to devote more time to it to get it up and running smoothly. I checked my analytics everyday, as well as other stats. I realized that some things worked WAY better than other things. One thing that really helped (and still does) is having a presence in the Etsy/Artfire community forums and BNR’s. (See one of my earlier posts for explanation of the BNR’s). I began making connections with other Etsy and Artfire sellers – terrific, friendly, helpful people. We are often each other’s customers – a nice turn-of-events.

AND VOILA!

I’ve had over 70 sales on Etsy; 2 on Artfire; and countless numbers offline. But a majority of my offline sales use my Etsy shop to browse for their purchases. They also connect with me via my FB page. I make sure to update that very regularly.

What didn’t work for me: Zibbet, FB ads, Stumble Upon, and blog advertising. Not convinced Artfire is for me. I believe you have to put a lot of effort into sites like Etsy and Artfire – and I don’t have time for both. (need time for the job-that-pays-the-bills). i

What worked for me: Etsy showcases (they got me exposure when I needed it. Though I’ve stopped them because of the price.), Craftcult ads – yes, they can be pricey, but whenever I was on Craftcult, my numbers shot WAY up. It was no coincidence. Being in the Etsy forums/treasuries/BNRs on a daily basis.

And now….a recipe you can really sink your teeth into:

From my daughter Erin. This appetizer recipe is a crowd-pleaser. And couldn’t be simpler. Enjoy!

1 lb hot italian sausage (preferrably patties without casing – otherwise, you have to take the casing off before cooking.)
1 bar of cream cheese (not fat free)
1 can of Rotel diced tomatoes and green chilies

Brown the sausage, then add the cream cheese and rotel. Stir well. reheat in the microwave or oven. Serve with Fritos scoop chips.

The Write Stuff…what happens when a copywriter becomes an Etsy seller

I lead a double life. I am a copywriter…running my own little ad agency out of my house for the past year since I was laid off from my job as a creative director.

But for the past few months, I’ve also starting making, and selling, bracelets on Etsy. Getting started on Etsy takes a bit time  – much of it reading through the wealth of information available to help sellers start their shop and make it a success.

A lot of info deals with how to get great photos on your site. But not so much is available on how to write your descriptions.

As someone who gets paid to write, I thought I’d share some of my top tips:

#1 Share your passion.

You create beautiful things and sell it on Etsy because you love what you do and want to share it with others. What gets you excited? The colors you used? The fabric? The pattern? Did you have something special in mind when you created your jewelry/greeting cards/painting/whatever? If you want people to get excited about what you’re selling, share YOUR excitement with them.

(Example: “I found this amazingly beautiful fabric at a little shop in the country. I just couldn’t wait to use it…and worked all weekend…”)

#2 Tell People What Makes Your Stuff Different, and Better Than The Rest

Why should they buy your jewelry/greeting cards/painting/whatever instead of someone else’s? You know that your stuff is unique – tell people what it is that makes it special.

(Example: “I’ve never seen anything quite as blue as the Caribbean Sea in early morning. It’s a color that I absolutely love. The beads in this bracelet have captured that ever-changing blue-green color….”)

#3 Paint A Picture To Show Your Buyers How Your Item Fits Into Their Life

Don’t just describe the item. Describe how that item can/will/should be used. Make it easy for your buyer to decide they want/need/can’t live without it. Suggest alternate uses for your items.

(Example: “This crystal beaded bracelet is perfect for formal occasions. But looks just as great with a boyfriend shirt, jeans and boots. And what a terrific gift for your son or daughter’s teacher at holiday time!”)

#4 Use Creative Descriptive Terms To Make Your Item Come To Life

While great photography goes a long way to showing someone what your item looks like, nothing replaces being able to touch, smell, and/or taste your item. But you can give your buyers a real sense of what your item is like by describing it in sensual terms. (As in hear/see/taste/touch). Your words will help them “see” how special your item is.

(Example: “How blue is the sea or the sky? A million shades of blue….some of which have been captured in this pastel perfect one of a kind bracelet in shades of blue from lavender and periwinkle to turquoise and more.” OR: “Close your eyes and imagine yourself at the beach on a hot summer day. A warm breeze brings the scent of salt water…suntan lotion…sun-kissed skin. These candles have captured that summer scent….”)

Is it necessary to write lengthy copy? No, not at all. Sometimes all it takes is a few choice adjectives to make your point. You go to a great deal of trouble to make your items unique. The copy you sell them with needs to be just as unique.